Incognito

Large Print
(336 Pages)
Product Number: LP2785
Released: 01 Sep, 2012
Business Term: Purchase
ISBN: #9781471206153
Publisher: W F Howes
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Description

If the conscious mind - the part you consider you - is just the tip of the iceberg, what is the rest doing? In this sparkling and provocative new book, renowned neuroscientist David Eagleman navigates the depths of the subconscious brain to illuminate surprising mysteries: Why can your foot move halfway to the brake pedal before you become consciously aware of danger ahead? Why do you notice when your name is mentioned in a conversation that you didn't think you were listening to? What do Ulysses and the credit crunch have in common? Why did Thomas Edison electrocute an elephant in 1916? Why are people whose name begins with J more likely to marry other people whose name begins with J? Why is it so difficult to keep a secret? And how is it possible to get angry at yourself - who, exactly, is mad at whom? Taking in brain damage, plane spotting, dating, drugs, beauty, infidelity, synaesthesia, criminal law, artificial intelligence and visual illusions, Incognito is a thrilling subsurface exploration of the mind and all its contradictions.

Author(s): David Eagleman
Original Publish Date: 01 Sep, 2012

Professional reviews

"'A stunning exploration of the we behind the I. Eagleman reveals, with his typical grace and eloquence, all the neural magic tricks behind the cognitive illusion we call reality.' Jonah Lehrer"

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